Expertise: Brand Design
Six Consulting:
New brand, new name, new thinking
A new name and complete rebrand for Atlanta based technology consultants.
Complete Rebrand
Before putting pencil to pad we completed a strategy review via Skype workshops and one-to-one interviews to produce a comprehensive brand positioning.
The notion of connectivity is at the heart of the organisations work and the new name derives form the idea of six degrees of separation. Six Consulting connect people, ideas and technology to make every working day a better one. The visual identity reflects the core value making the complex simple.
With the brand positioning and visual identity set, we designed the online user experience via user-journey workshops and content planning with the client team. Front-end design guidelines helped the client's in house developers build the site.
Brand Guidelines
The brand toolkit includes guidance on positioning, copy writing, design and typography. It also features web development notes and an extensive image library.
“We are delighted with the creative efforts put in by Tacon Design and love our new site. They systematically took us through the entire rebranding process and helped us reignite the spark to excel. They helped us in identifying our strengths and showcasing our expertise in the best light. The entire process was executed in a timely manner and within the given budgetary guidelines. They were ready to deal with all the last minute changes and were a pleasure to work with. Even post launch they have been providing us continuous feedback to make the site truly world class! Thank you!”